Intake and recovery for health brands
Enroll more members at a lower CAC
Kinalo finds why people drop off, then runs intake experiments and follow-up for you. Your team approves every change.
From the same 1,000 intake startsIllustrative
With Kinalo
330 members
65% more
CAC 39% lower
“Kinalo helped us see the enrollment opportunities we were missing and turn scattered data into a clear plan for improving conversion.”
Ryon FlackFormer Director of Conversion at EdenEvery drop-off becomes your next experiment
Your funnel shows where people leave. Kinalo shows why, with behavior analysis and simulated applicants.
Kinalo drafts a personal email or text, and the page it opens answers what stopped them. Both are checked for QA, brand and compliance before you approve.
What brought people back becomes a test for new applicants. Kinalo drafts and checks it, and you choose who sees it.
Compare against your current step and roll out the winner. Every result adds to your playbook, so the next test starts smarter.
Behavior insights
Your funnel shows where people leave. Kinalo shows why, with behavior analysis and simulated applicants.
Section 3 of 3
Choose your plan
A provider reviews your answers after you choose.
$49 first month
Membership renews automatically. See terms
Answers go only to your care team.
Pattern in PeopleLikely stopped over price200 people this month
- Paused on Choose your plan, 3x longer than people who continue
- Went back to recheck the price
- Left without choosing a plan
“What do I pay after the first month?”
“Am I locked into a contract?”
Likely reasonThe price after month one and the cancellation terms aren't clear.
Personalized recovery
Kinalo drafts a personal email or text, and the page it opens answers what stopped them. Both are checked for QA, brand and compliance before you approve.
Your full price, before you decide
Hi Maya, here is exactly what membership costs, so there are no surprises.
- First month
- $49
- After that
- $99 a month
- No long-term contract
- Cancel anytime before your next renewal
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Section 3 of 3
Choose your plan
$49 first month
Answers go only to your care team.
Next experiment
What brought people back becomes a test for new applicants. Kinalo drafts and checks it, and you choose who sees it.
Recovery test resultsEarly signal200 people, against your standard reminder
- The price after month one, shown up front
- No long-term contract, said plainly
- Cancellation terms right next to the price
Saved to what you know about price-blocked applicants
Plan step with the full price and cancellation terms
Results and rollout
Compare against your current step and roll out the winner. Every result adds to your playbook, so the next test starts smarter.
Plan step experiment, 50/50, 4,200 new applicantsComplete20.0%24.6%
| On the plan step | Original | New step | Change |
|---|---|---|---|
| Left without choosing a plan | 31% | 22% | 9 points lower |
| Time before continuing | 38 sec | 17 sec | 55% faster |
| Went back to recheck the price | 27% | 9% | 18 points lower |
Illustrative example: a brand's intake, as its applicants see it
A teammate in your workspace
Kinalo joins your team in Slack, Claude, ChatGPT or the CLI. It answers your questions, spots what to fix and drafts the change with you.
growth3 new ideas from Kinalo this week
Last week’s price test is done. Showing the full monthly price upfront lifted plan completion by 9 points, and it’s now live for everyone.
96 people left at health history this week. Most were looking for who reads their answers. I drafted a doctor introduction for that step and a follow-up email to win them back.
Northstar Metabolic
Before your health history
Meet the doctor who reviews your answers
Dr. Lena Chen, MDReviews every application
Northstar Metabolic
A doctor reads every answer
Hi Maya, you stopped at your health history. Sharing health details can feel personal, so we want you to know who reads them. Dr. Chen personally reviews each application, and your answers are saved.
See the evidence
71 of the 96 scrolled back to the top of the step before leaving.
500 simulated applicants went through the same step. Their top question was “Who’s reading this?”
3 repliesLast reply 9:25 AM
Thread# growth
@Kinalo can we use Dr. Chen’s headshot from our brand library instead of the initials?
+1. And the email is long for a phone, can you cut it down?
Done. Headshot from your brand library, and the email is down to two lines.
Northstar Metabolic
Before your health history
Meet the doctor who reviews your answers
Dr. Lena Chen, MDReviews every application
Northstar Metabolic
A doctor reads every answer
Dr. Chen personally reviews each application. Your answers are saved.
QA, brand and compliance checked again
GLP-1 telehealth
25%higher conversion at a GLP-1 telehealth brand
Kinalo helped the team understand why patients left intake and turn those insights into live experiments.
Read the case studyFive reasons patients left intake
- TrustPeople wanted to know who the doctors are before sharing health details
- PriceUnclear ongoing cost once the intro offer ended
- FatigueA long intake with no reassurance when people hesitated
- LanguageGrammar and wording slips that made steps harder to trust
- CoveragePeople seeking energy or metabolic health didn't see their goals and felt left out
85/100
Knows why people leave
Analysis quality in a blind benchmark, ahead of Claude and GPT, scored by three independent experts. See the benchmark
Built by agent experts
From Google DeepMind, Meta and Salesforce, working with telehealth growth operators.
The whole loop, not just the form
Kinalo finds why people leave, brings you the fix and runs it for you.
| Kinalo$1,000/mo, free setup | Embeddables$1,500/mo + $4,500 onboarding | Built in-houseYour analysts' and engineers' time | |
|---|---|---|---|
| Behavior analytics and patient simulation | Yes | PartlyConversion reports | PartlyAnalytics you set up, no simulation |
| Proactive experiment pipeline with projected impact | Yes | No | PartlyWhen analysts have time |
| Personalized intake for target personas | Yes | PartlyRules you build | PartlyEngineering work per persona |
| Win back abandoned applicants by email and text | Yes | No | PartlySeparate email and SMS tools |
| Proactive QA, brand and compliance checks | Yes | PartlyGuidance on the Managed plan | PartlyManual reviews |
| Experiments launched and measured for you | Yes | PartlyManaged plan, $5,000/mo | NoYour team runs each one |
| A growth teammate in your Slack | Yes | PartlySupport channel | No |
| Also included | HIPAA with a BAA, A/B tests, Claude, ChatGPT and the CLI | HIPAA with a BAA, A/B tests, Claude, ChatGPT and the CLI | Whatever your team builds and maintains |
Embeddables details from its public website, September 2026.
More members, same ad spend
Move the sliders to see what better intake and follow-up could add.
- Members a month
- 1,000to1,651
- CAC
- $500to$303
+500 from better intake+151 brought back by follow-up
+7,806 more members a year from the same ad spend.
Lock in our founding rate
Early access is open to 5 health brands, with pricing fixed for your first 12 months.
- $1,000a month
- The platform and agents: intake, recovery, behavior insights and experiments
- $0to get started
- No setup or integration fees
- $0per member you gain
- No outcome fee during early access
How you get started
Before you switch
We review your current intake data and show where people drop off.
We rebuild your intake
We rebuild it on Kinalo for you, and completed intakes go to Healthie or OpenLoop.
Day one
Your first experiments are drafted, checked and ready to approve.
If your enrollment hasn't improved within 60 days, we'll refund you.
Before you get started
You set the goals, brand rules and approval steps. Agents prepare and check each change, then wait for your approval before anything goes live. Your provider keeps authority over care and clinical decisions.
We sign a BAA. Recovery messages answer what stopped someone without repeating their health details, and your team approves every change before it goes live.
No, we do it for you. Before you switch, we review your current intake data and show where people drop off. Then we rebuild the intake on Kinalo, and completed intakes go to your care platform, including Healthie and OpenLoop.
Your founding rate stays fixed for 12 months. Before it ends, we review your results together and agree what comes next.
Completed intakes go to Healthie or OpenLoop. Kinalo sends recovery emails and texts itself, so there is no email or SMS tool to connect. Your team can also work with Kinalo in Slack, Claude, ChatGPT or the CLI, or simply in the Kinalo app.
Within a day of connecting. You see where people leave, and your first experiments are drafted and ready to approve. Enrollment gains build as traffic comes in.
See where your intake loses people
A working session, not a sales demo