Goals beyond weight loss
Patients seeking metabolic health or more energy weren’t seeing their goals reflected in Eden’s weight-loss messaging.
Enrollment growth · GLP-1 telehealthThe enrollment opportunities
Eden was missing
Kinalo (then UserApproved.ai) helped Eden uncover overlooked audiences, trust gaps and compliance risks, then turn patient hesitation into live enrollment experiments
Overlooked audiences identified
Pricing and checkout tests launched
A connected CRO workflow designed
The same funnel
Different reasons to leave
Patient simulation revealed three opportunities to improve Eden’s intake
Uncertainty after month one
Introductory offers left questions about ongoing cost. Inconsistent pricing added doubt at checkout.
Fatigue before the finish
Long intake flows needed reassurance at the moments patients hesitated, giving them a reason to continue.
More confidence in
what to test next
Kinalo calibrated impact estimates against Eden’s revenue model and past experiments. Patient simulation and expert review gave the team a stronger basis for deciding which changes deserved a live test
Together, we designed a connected CRO workflow, carrying patient insights into review, prioritization and experimentation so each finding had a path to action
From insight to execution
Clarify the cost of continuing care
Eden launched a pricing-continuity test comparing transparent monthly pricing with first-month-discount messaging
Build confidence at commitment
Checkout changes from Kinalo’s findings went into live tests, alongside nudges to help patients finish intake
The opportunity continues after someone leaves
The work also identified re-engagement opportunities for paused patients, extending the patient-understanding approach beyond the first enrollment
Ryon FlackFormer Director of Web, Conversion & User Analytics at Eden
Draft testimonial · Pending Ryon’s approval
“Intake abandonment is an overlooked growth opportunity. Kinalo helped us understand why patients leave and turn those insights into a clear plan to improve enrollment.”
Find the growth
your intake is missing
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